Getting approved for Instant Articles on Facebook can be a significant step for content creators and publishers looking to reach a wider audience and monetize their content through the platform.
Instant Articles allow you to deliver faster, more engaging, and interactive content to Facebook’s massive user base, enhancing user experience and potentially increasing your content’s visibility.
However, gaining approval for Instant Articles involves adhering to certain guidelines and requirements set by Facebook. In this article, we will explore the essential steps and best practices to help you navigate the approval process and successfully start publishing your content as Instant Articles on Facebook.
Whether you are a blogger, journalist, or business owner, this information will help you get one step closer to harnessing the power of Instant Articles to expand your online presence.
How to Get Approved for Instant Articles on Facebook
The goal of Instant Articles is to provide a more seamless and interesting reading experience for Facebook’s enormous user base, which will ultimately assist in broadening the audience for and effect of your work.
However, in order to be approved for Instant Articles, you must adhere to certain rules and fulfill the criteria established by Facebook. The steps to obtaining approval are outlined below.
1. Understand What Instant Articles Are
Before diving into the approval process, it’s crucial to have a clear understanding of what Instant Articles are and how they work. Instant Articles are a Facebook feature that allows you to publish your content directly on the platform, ensuring faster loading times and a more interactive reading experience. This can lead to increased user engagement and a potentially broader audience for your content.
2. Meet Eligibility Requirements
To be considered for Instant Articles, you must meet certain eligibility criteria:
- You must have an active Facebook Page, and it should be linked to your website.
- Your website should have a stable and substantial following.
- Your content must adhere to Facebook’s Content and Monetization Policies.
- Your website should have a clear and easy-to-navigate structure.
Ensure that you meet these requirements before proceeding with the application process.
3. Sign Up for Instant Articles
To get started, visit the Facebook Instant Articles website (https://www.facebook.com/instant_articles/signup) and sign up for the program. You’ll need to provide information about your website, including its URL and the Facebook Page you wish to associate with it.
4. Set Up Your Website for Instant Articles
After signing up, you’ll need to set up your website to support Instant Articles. This involves integrating Instant Articles markup (HTML tags) into your content management system (CMS). Facebook provides documentation and tools to help you with this process, depending on your CMS.
5. Format Your Content:
Your content should be properly formatted for Instant Articles. This includes creating structured data for articles, setting up image specifications, and configuring ad placements within your articles. Make sure your articles look visually appealing and are optimized for mobile devices.
6. Comply with Facebook’s Content Policies
Ensure that your content complies with Facebook’s Content Policies. This means that your articles should not contain misleading or harmful information, hate speech, or any type of prohibited content. Review and adjust your content as needed to align with these policies.
7. Apply for Review
Once you’ve set up your website for Instant Articles and ensured your content adheres to Facebook’s guidelines, you can apply for review. Facebook will assess your website and content to ensure they meet the necessary criteria.
8. Await Approval
The approval process can take some time, and it’s important to be patient. Facebook will review your website, content, and adherence to their policies. During this period, Facebook might request additional information or changes if necessary.
9. Implement Facebook’s Recommendations
If Facebook provides recommendations for improvements during the review process, consider implementing them. This can help increase your chances of approval and enhance your content’s performance on the platform.
10. Monitor Performance
After approval, you can start publishing Instant Articles. Monitor their performance through Facebook’s analytics tools, and make necessary adjustments to maximize user engagement and revenue through ad placements.
11. Stay Compliant
Once you are approved for Instant Articles, it’s crucial to continue following Facebook’s policies and guidelines to maintain your eligibility. Failure to do so can result in the suspension of your Instant Articles access.
12. Grow Your Audience
Use the expanded reach and engagement offered by Instant Articles to grow your audience on Facebook and your website. Promote your articles and engage with your audience to build a loyal readership.
Conclusion
Getting approved for Instant Articles on Facebook can be a game-changer for content creators and publishers, offering a platform with the potential for increased visibility and monetization.
By following these steps and adhering to Facebook’s guidelines, you can successfully navigate the approval process and harness the power of Instant Articles to enhance your online presence.